It has happened.
Beauty and the Beast has won the 2016 edition of the People’s Choice Awards for Best Sci-Fi show.
For the fourth year in a row.
A total of six awards in four editions.
Two of these, including the current one, obtained in a moment of hiatus, without airing on the screens.
This latter, finally, obtained months after the news of the end of the show with filming completed by that time.
Coming to Beauty and the Beast for the first time by reading the People’s Choice Awards viewers would have, I think, a perception of the show completely different from the commonplace, that of a weak show with few prospects and little value which other valuation parameters offered to the eyes of investors, media, US audience and conditioning a history of insecurity, renewals won in extremes. The closing coming in conjunction with the achievement of a number of episodes for a skimpy but profitable syndication.
It’s hard to find the reasons of why the show is so loved by the people who watch it but these people are really scant in number. Those who love Beauty and the Beast loves it incredibly, but only a small number of viewers actually know the show.
The undying passion, selfless dedication, the tenacious bond that the fandom of Beauty and the Beast has poured in over the years in all circumstances and environment that could be a showcase for the show. From such things as Twitter trends to the numerous polls, the support campaigns, that it was beneficial initiatives, for the benefit of advertisers or the Hottie of the Week, Save One Show or just to People’s Choice Awards. These aren’t definitely elements of easy evaluation, clashing as they clash with the always chilly welcome that the target market of the network has fixed by airing the show.
But then, what moves the Beasties?!
Who are these people who inevitably, every time it is given the word, show that no strength is enough, no effort is spared to achieve a result that enhances the show?
And … what makes Beauty and the Beast worthy of all this?
The first thing that strikes the eye at first glance, is that the beasties are not spectators of the CW.
But how, you say, if the show airs on the CW?!
It’s obvious that in order to follow the show, all the fans see it on the CW, on TV, then online because that is the network that airs it but if we were to categorize the fandom, we would discover that it is not the habitual target following this type of network.
Obviously we refer simply at the CW network as the main network in the main target marker but our thoughts are deemed to refer to a comprehensive look at the history, distribution and promotion of the show in the markets in which it had and has aired.
Expecting to find which main feature of the fans of Beauty and the Beast being teens or early twenties and fans of sci-fi, would be the first major error of judgment.
A mistake that many, indeed too many, have committed in the past and still do not cease to commit.
Because the beastie is not the teenager who imagines a fantasy life and dreams of waking up next to the charming prince.
The beastie, wherever they may live and whatever his/her social status, is overwhelmingly a person who has already learned to distinguish dreams from illusions, knowing that dreams come true … if you believe in them, if you’re willing to fight for them, if you are ready to pay the price.
The beastie already knows that to be happy you have to go beyond the appearance of things; you must be able to recognize what is worthy even in the midst of what you do not like; you have to be ready to make choices that involve consequences.
The beastie is a person who found the fairytale in Beauty and the Beast because Beauty and the Beast brought the life into the fairytale.
People who have struggled to assert their career goals and who struggle every day to renew them; partner who chose to accept the mistakes and the wrong things, considering them small stuff in front of the importance of the worth of shared happiness; mothers, housewives, people work-wise engaged from dawn to dusk, which value too much to themselves and to their dreams to give it up and still want to be themselves in a world that every day pushes you to be someone else, even if in stillness of a silent house, in a private and inaccessible place called fantasy.
Anyone who knows even a single one of these people know that this space, this jealous intimacy, is a sign of their own identity, something too precious to be negotiable.
Something that cannot be renounced.
That’s why work, family, home, times … and time zones (!), cannot be an obstacle to something that takes on a meaningful function in the place it occupies in the inner space, as well as in everyday life.
And then late nights in front of a computer screen, accelerated courses of languages as technology to be there to support the show in the only way that is given to a fan.
To cry out loudly: “I love it! For me it is worth it! ”
Something that cannot be renounced actually.
Here then, after that the immersion in the life of the beasties have given you this awareness, another question will arise even more spontaneous.
Why then dissonance; what’s the catch?
If this fandom, if who knows and follows the show loves it so visceral to devote her/himself to it without reserve and without avoiding sacrifices, as to explain the mediocre esteem in which it was held instead since the beginning by investors, network, critics and press?!
Ah, the fandom – and us with them – posed this question since the beginning.
Since, after the first episode, it was obvious that it was a show packed with great care and attention to the ability to stir emotions, with great quality of writing and interpretation, outside of a target banal and repetitive raging and continues to rage on too many screens and too many networks.
The answer, unfortunately, is not up to fans, the loyal followings this show has all over the world gave only and always confirmations of its undeniable value.
Justify why this value has not been given due recognition by the media as well as the right trampoline economic as well as adequate resonant promotion, did not touch the fandom, and it is painful, heartbreaking, to see that those who were called to take advantage of the valuable qualities of the show have not been able to do it from the beginning, relegating a product of unquestionable quality, a potential star, to the role of a chorus girl.
Today we do not need to say once more what has been pointed out many times.
The target is not focused, the short, fuzzy promotion, lack of importance attached to the true resonance of the brand Beauty and the Beast, other small, many nuances, have marked its history to date.
Useless to complain, worse to mourn.
It has been.
Let’s come to the present day.
A show underestimated, not considered, put aside, deleted, has taken home the victory in the People’s Choice Awards, dealing with four hits in the industry, the four pillars of absolute ratings canon, four star of sci-fi merchandising.
A merciless figure for Arrow, Once Upon a Time, Supernatural and The Vampire Diaries, or a clear sign, branded with fire, that something about Beauty and the Beast went wrong from the beginning because of choices and assessments that cannot in any way be referred to the show itself?
It has been said, however, what has happened it has happened.
We cannot change the past.
But what about the future?
How strong must the present shout because we understand that it is too late?
Maybe try to correct a mediocre profit obtaining syndication with two midseason cobbled together is a venial fault, still correctable.
A wrong choice, but correctable.
Yes, but by whom?
Who will have the foresight to realize that so much strength, so much spontaneous resonance cannot be lost, that there is a worth to be seized and why not, from which to draw a reliable profit, everything glowing with a light so original, boasting a history still never told?
Who will be brave and bold enough to remember that behind the ugly duckling invariably hides a swan?
The Beasties are not interested.
No matter if the CW will return on the steps by ordering a 5th season – a great season.
No matter if Take5 production will take the contract or will another.
No matter if the CBS will grab it as its original show, tossing it like a real star in its firmament.
No matter whether the holders of property rights will give it to another network, from another nationality, on another platform.
It does not matter.
The beasties will be there.
They will be there day and night, on a tv screen or a computer, to watch, vote, tweet and support.
Because it is Beauty and the Beast and it deserves it.
They will be there as they have always been to rejoice and be moved, to laugh, and joke and cry, and why not?! To dream.
Because this is Beauty and the Beast.
Because Beauty and Beast is worth the effort and the sacrifice and struggle.
Because Jay Ryan, Kristin Kreuk, and each participant, the cast and the crew in this wonderful show are worth the dedication, the passion and the love.
The Beasties are not ready to give up all of this.
Are not ready to say it’s enough.
This is no time.
Too much still to be told.
Too much to be shared.
Too much to fight for.
Today, certifying the fourth win in a row at People’s Choice Awards, the sixth in total, the second not airing, the first as a closed show, they reminded the world.
They screamed out loud.
Who is with them?
Who is with us?